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Introduction:
In his discussion of "media mediation," Jannie Botes describes how some journalists, such as Ted Koppel on Nightline, act in very similar ways to mediators. The only major difference is that journalists do not stay with the conflict past the taping of the show.
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This rough transcript provides a text alternative to audio. We apologize for occasional errors and unintelligible sections (which are marked with ???).
Media Mediation
Jannie Botes
Assistant Professor, Program on Negotiations and Conflict Management, University of Baltimore
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The idea that I came up with was again,
and this is somewhat why I give you this background, was somewhat based on my
experience with Nightline reporting of the conflict in South Africa. What I
realized having studying mediation and third party intervention was that Nightline had
a format where Ted Koppel was very often sitting between two or more parties in a
dispute, which to me looked very much like a third party intervention, if you
will, mediation model. If not; it was at least a facilitation model.
Q: A media mediation model?
A: And this idea of media mediation and to what extent it is, then became the
focus of my dissertation. My dissertation topic was then really about the
comparison between the conventional mediator as we know it in the literature,
and the media moderator, Ted Koppel, and the question... I don't want to go into
it too much. That's not really what you asked. But the interesting thing for me
was that I could show by looking at the tasks and roles of third party mediators
as the literature describes it since 1952. In fact, Walden Glen wrote an article in which they looked at all
the roles of the third party since 1952 and I could use that as the a basis of a
content analysis for the programs in South Africa well as the follow up show
that Ted Koppel then did 3 years later in Israel. Remember in South Africa they only
had Pik Botha and Tutu. Whereas in Israel they managed to have three
representatives on the Israeli side, a fourth one pulled out, and 4 from
the political spectrum from all the different political parties in Israel and
that was a live townhall meeting where as the one in South Africa was a taped
debate.
Nightline says in their book that Ted Koppel and Gibson wrote about the
first 15 years on Nightline that was based on the experience of South Africa
they did what they called "South Africa 2," which was the live townhall in Israel. So when I content analyzed both those shows, looking at specifically
the moderator, Koppel, and what he did, the major finding was if you look at all the
things that mediators do, starting off with who wants to speak and asking just
for information questions and then slowly moving into much more challenging
questions and reality checking that I could see that all the things that a
mediator and/or a facilitative model of mediation do to be found back in the work
that Koppel did in those shows. There was one difference. The difference was
that in the field of conflict resolution is that we have the ethic of staying
with a conflict until it's either resolved or the party has really asked us to
leave.
Whereas, journalism really has a hit and run approach to how they deal
with media and conflict. There's an event, something happens, South Africa has
been a long ongoing conflict but there were things that happened in South
Africa. Ted Koppel went to South Africa in 1985, and that was just after the
tricameral parliament was created after a referendum in South Africa and a
huge backlash of black South African violence. It was an event that sent him to
South Africa, right, which sort of foreshadows something that I will talk to you
later about and that is that there is no real reporting of process in the way
that we report these things. The only difference then is what I showed in my
doctoral dissertation was that the moderator Ted Koppel does all the
things in terms of media of skills and techniques up to laying down the ground
rules to keeping in charge, using a little humor here and there.
There's a whole
long list of things that are all very similar, but the only difference is that
when we do it in the field, we are ethically bound to stay with it. Whereas the
media do the show for an hour or two and then they say we're going home and go
to the next conflict which is normally again built on an event. In one of my
later interviews with Ted Koppel for this project, I asked him about that and he
said, "To cover the event in South Africa, it cost about a million dollars
a day." That means that the media are a business.
...
But the gist of the
story, I might've gone into much more detail then you wanted me to, is that I
can show even for serious journalism, it's in the interests of the, if you will,
financial organization of the business. For example, South Africa was a big
conflict. Israel at the time when they went there in '88 was a big dispute, it still
is, but that attracted viewers and they could justify it that way. From a
business point of view, they could justify covering these conflicts. And more
from a social science point of view, Ted Koppel had many of the skills and
abilities of the third party and actually used many of them. However, he felt no
moral obligation to stay connected with that. Once he's done with it, he leaves.
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