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Introduction:
Roy Lewicki, an expert on frames and framing, explains
what those terms mean.
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This rough transcript provides a text alternative to audio. We apologize for occasional errors and unintelligible sections (which are marked with ???).
Explanation of "Frames" and "Framing"
Roy Lewicki
Professor of Management and Human Resources at Ohio State University
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Q: Breakdown that word "frame" for me a little bit. When you say
parties have frames that talk at each other rather than through each other, what
does that mean?
A: A frame has a number of definitions. Basically, a frame is a perspective
or can be a point of view or can be a way of defining what is relevant and what is not
relevant about what is going on in a situation. Like the frame of that picture
on the wall over there defines some white space and then a photograph of
buffaloes. It also separates that picture from the wall around it. Cognitive
frames, ways that we aggregate and process information, are certainly one definition of what a
frame is. Another definition of a frame is its basis that frames are expressed
through language. So the language we chose to use, or the language we chose to
describe what is going on, helps to frame. Are you and I having a discussion, an
argument, or a fight? Depending on which word that we chose to use, which engages
all kinds of notions of what we are up to. If we define it as a fight, all of a
sudden it sounds far more antagonistic and adversarial, than if we are having an
animated discussion about something.Once you define something, frames can be transformative. Once you
change the definition of what it is we are doing, it begins to change the nature
of the conversation as we have it. People have talked about mediation as being
transformative. It may not solve the disagreement between the people, but it
will fundamentally transform their relationship and their ability to
problem-solve together in the future around this problem or similar problems. Those frames or those
perspectives can therefore really be shifted over time.
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