 |
 |
|
Introduction:
Roy Lewicki describes how, in an environmental
case, name-calling made the situation more difficult.
| |
This rough transcript provides a text alternative to audio. We apologize for occasional errors and unintelligible sections (which are marked with ???).
Name-Calling in Conflict
Roy Lewicki
Professor of Management and Human Resources at Ohio State University
| |
A: The environmentalists regularly referred to the people on the other
side of the table, the development community, homebuilders, power companies, companies with big
investments who were disturbing the earth and as a result changed the ground
water conditions or control run-off, siltage, or a whole variety of things, constantly, to their face, called them "polluters." That is not a term of endearment. That is not a term that allows the polluters to see what
they are doing in a positive light. They don't feel like people on the other
side are treating them fairly or nicely. That particular case clearly made the
relationship between them somewhat more adversarial.
Q: So a skeptic might come along and say, "Big deal. Call them
polluters; everyone knows that's what they really think." So it really
wouldn't make that much of a difference to call them something else. How does it
affect the negotiations themselves?
A: Conflict between parties is largely a result of interactions around
non-verbal exchanges of looks and glances. Verbal articulation of issues,
problems, perceptions and actions are either perceived as moving us in the same
direction or moving us in different directions. Language is used in ways to
heighten the conflict level because of what we call ourselves, what we call the
other party, what we believe are the only reasonable ways for resolving this
problem between us. It's fundamentally clear that if we are committed to
conflict resolution we have to be committed to understanding what kind of
language people are using. If we believe that resolution is possible we may have
to help them change that language.
|
 |
 |
 |